Last year, we decided we wanted to do something different for our TV commercials, so we brought production entirely in-house. It allowed us to create something unique that hopefully stood out from other local TV ads, but it also gave us the opportunity to showcase what can be made with the gear readily available from our store. Everything we used in that production came either from our rental department, or straight from the sales floor. This may not seem like a big deal until you put it in context: three years ago, Pro Photo Supply essentially did not have a video department. But as the photo industry has evolved, so too have we. The video department continues to grow, and we felt it equally important that our own video content continue to grow, as well.
It has taken us a while to nail down how to best incorporate video into our business, and we realized we needed to take a different approach from other photo retailers. We did not want to focus on the gear and just selling new products; we wanted to focus on the people and the community. There are already plenty of tutorials and product demos available online from a myriad of sources, and we felt we were in a unique position to provide more interesting, community-focused content.
With that, we are pleased to finally reveal the projects that we have been working on. The first, Community Profiles, is a series focusing on local organizations using photography or video to achieve their goals. These are organizations that Pro Photo Supply sponsors in various ways, and we are very excited to finally tell those stories. Community involvement has always been central to our business model, and this is one more way in which we are giving back, by showcasing the great work being done by these organizations. The first episode, featuring Sean Stevens of Oregon Wild, is online now. Watch it below, or click the link to view it in HD on Vimeo.
Secondly, we are going to be telling the stories of some of our local professional photographers and filmmakers. So much amazing work is produced in Portland and throughout the Northwest, and we want to take the time to acknowledge the talented visionaries behind it. Our hope is that these personal stories provide inspiration to aspiring photographers, and offer a unique window into the world of a working pro. This series, titled Local Visionaries, will launch sometime this spring.
We truly hope that you find this content to be informative, inspirational, and well worth your time. As with any new undertaking, it may take time to work out the kinks, so we appreciate any feedback you have. You can send comments to dmathies @ prophotosupply.com. We look forward to sharing more video content with you in the future. Enjoy!